# Test the green claim, before the regulator reads it.

Green claims get more scrutiny every year. We test how people read your claims, what they'd pay for the greener option and which message works, and check every answer.

- How people read a claim, tested before you print it
- Willingness to pay for greener products
- Every answer checked for bots and AI

SampleLabs Agency runs a survey project from start to finish. A senior researcher plans the sample, we recruit and run fieldwork in 130+ countries, check every answer for bots and AI, and hand you clean data. Projects start at 2,000 responses, usually from €3,000.

Free call with a senior researcher. Need fewer than 2,000 responses? Buy them directly on Recruit: https://samplelabs.io/recruit#buy

Check feasibility: https://samplelabs.io/agency/sustainability#quote-form

## Studies we run for sustainability teams and consultancies

- **Green claim tests.** What people take from a label or a claim, in their own words.
- **Willingness to pay.** Who would pay more for the greener option, and how much.
- **Sustainability trackers.** How attitudes change, year on year.
- **Materiality surveys.** What customers think matters most, for your sustainability report.

Not quite you? See every team we work with: https://samplelabs.io/agency

## How a managed project works

1. **Tell us about the study.** Two minutes: who you need, how many, and by when.
2. **A call with a senior researcher.** Someone with 15+ years in academic and market research checks the study is doable and points out what's likely to break before you spend anything.
3. **A plan and a fixed quote.** Sample, quotas, countries, timeline and price, in writing. You decide from there.
4. **Your survey, ready for fieldwork.** Bring your own survey tool, or build it with us in SampleLabs. We review the length, the screening questions and the logic.
5. **Recruitment and fieldwork.** 1,000 to 5,000 responses a week, depending on how specific the audience is.
6. **Every answer checked, clean data delivered.** Each response is checked for speeding, straight-lining, bots and AI-written answers. You see what we removed and why, and you only pay for attentive, complete responses. Analysis and a write-up are an optional add-on.

## Projects our team has run

- **Gallagher** (Research planning): Hired us to analyse their study and build a research plan.
- **Flo Health** (Specialist audiences): Hired us to find women with specific ailments to help improve their app.
- **PowerToFly** (Global employer branding): Hired us for data collection and quality assurance on their global employer branding studies.
- **Harvard** (Academic research): Hired us to collect census-representative samples across multiple countries for academic research.
- **Skintone & MeasureLabs** (AI model research): Hired us to help improve the accuracy of their AI models for detecting skin cancer.

## Questions buyers ask

### Is a survey enough to back up a green claim?

No. A survey doesn't prove a claim is true. It shows how people read it, which regulators look at too. Check the rest with your lawyers.

### Can you run it in every EU country?

Yes, in one project, with one point of contact.

### What does a fully managed survey project include?

A senior researcher reviews your study first. Then we plan the sample, recruit, run fieldwork, check every answer and deliver clean data. Analysis and reporting are optional.

### How much does a managed survey project cost?

Most projects start around €3,000 for 2,000 or more responses. The price depends on the audience, the survey length and the deadline. You get a fixed quote after the call, and you only pay for attentive, complete responses.

### How fast can you collect survey responses?

1,000 to 5,000 responses a week, depending on how specific the audience is. Put your deadline on the form and we'll tell you on the call whether it's realistic.

### Can you reach niche or B2B audiences?

Yes: specific jobs and industries, people with specific health conditions, or representative samples with quotas. If an audience can't be reached in your time frame, we say so before you pay anything.

### Which countries can you recruit in?

More than 130 countries, in one project or across several.

### Can I use my own survey tool?

Yes. Keep the tool you already use, or build the survey in SampleLabs and we'll set it up with you.

### How do you keep bots and AI-written answers out?

Every response goes through Protect's checks for bots, duplicates, rushing and AI-written text before it counts. We show you what we removed and why.

### What if I need fewer than 2,000 responses?

Use Recruit: pick the size and the audience and pay online, with no call needed.

### Who is behind SampleLabs?

The team behind SurveySwap, used by more than 25,000 companies and 3,000 universities to collect responses.