Qualtrics panel alternatives, compared on price, reach and checks.

Qualtrics sells panels inside its survey platform, for surveys built there. Here's how it compares with the other places to buy survey responses, and where SampleLabs fits.

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In short

Qualtrics sells panel responses inside its platform for surveys built in Qualtrics, and shows the price in your account rather than publishing it. Orders up to $15,000 can be bought online, with 50 to 10,000 responses per panel. The main alternatives are SurveyMonkey Audience, Pollfish and SampleLabs. On SampleLabs, 100 five-minute responses from the audience you pick cost €261.90 before VAT (€2.62 each) and arrive within 1 to 4 days, or within 48 hours with Speed boost, with bot and AI checks included on surveys built in SampleLabs.

Facts about Qualtrics panels checked on 24 October 2026. See the sources.

What SampleLabs covers

What people use Qualtrics panels for, and how SampleLabs handles each.

Covered 4

Survey responses from consumers and professionals
Targeting by country, profession and demographics
Using a survey you built in Qualtrics
Checks for rushed answers, bots and AI

Partly 2

Quotas and representative samples: Agency plans them with you
Very large samples: 2,000 and up go through Agency

Not covered 2

Synthetic answers made by AI
Small paid panels for interviews

Qualtrics panels and SampleLabs, side by side

What it is: Qualtrics panels: Panels you buy inside the Qualtrics survey platform, for surveys built there.; SampleLabs: A research panel priced per response, with a survey builder and quality checks in the same place.
How you pay: Qualtrics panels: The cost shows in your account once you set the audience, survey length, share of people who qualify and quotas. Pay by card, US bank transfer, invoice or prepaid Qualtrics credits.; SampleLabs: One price per response, with participant pay included. Filters don't change it. You see it and pay by card.
What 100 responses cost: Qualtrics panels: Not published. Orders up to $15,000 can be bought online; bigger ones go through your Qualtrics account executive.; SampleLabs: €387.50 before VAT for 100 five-minute responses from the audience you pick.
Order size: Qualtrics panels: 50 to 10,000 responses per panel, for surveys of 1 to 29 minutes, collected over 1 to 20 days. Every panel needs at least one quota.; SampleLabs: Up to 2,000 responses per order. Bigger projects go through Agency.
Who answers: Qualtrics panels: Qualtrics says people from a pool who agreed to be contacted for surveys, reached through its panel partners.; SampleLabs: ID-checked participants on a research panel.
Bots and AI answers: Qualtrics panels: Qualtrics adds a security check to your survey while the panel runs, and you can send back up to 25% of responses as low quality.; SampleLabs: Rushed answers are rejected. Surveys built in SampleLabs are also checked for bots and AI-written answers.
Your survey: Qualtrics panels: Built in Qualtrics.; SampleLabs: Build it in SampleLabs, or link to a survey from Qualtrics or any other tool.

The alternatives to Qualtrics panels

Each one is best for something different. Prices are what each company publishes, checked on the date at the top of this page.

SampleLabs

Best for a fixed price per response, with bot and AI checks included on surveys built in SampleLabs

An ID-checked research panel you order from online, with a survey builder and quality checks in the same place. Rushed answers are rejected before they count.

Price: 100 five-minute responses from the audience you pick cost €261.90 before VAT (€2.62 each) and arrive within 1 to 4 days, or within 48 hours with Speed boost.
SurveyMonkey Audience

Best for teams who already build in SurveyMonkey

The panel inside SurveyMonkey, aimed at market research. SurveyMonkey says it reaches people in 130+ countries.

Price: From $1 per response, by SurveyMonkey's own pricing.

SurveyMonkey Audience's own page
Pollfish

Best for consumer surveys with quotas and add-on methods

A survey tool that sells responses by the complete, owned by Prodege since 2022. You set quotas and add methods like MaxDiff when you order.

Price: From $0.95 per response, at least 100 responses. Screening questions add $0.50 to $5.75 per response.

Pollfish's own page
CloudResearch Connect

Best for academic studies in English-speaking countries

CloudResearch's own participant pool, from the team that made the MTurk Toolkit. It covers the US, UK, Canada, Australia, New Zealand and Ireland.

Price: Participant pay plus a 40% fee, or 25% for academic and non-profit researchers. Pay must be at least $7.50 an hour.

CloudResearch Connect's own page

What SampleLabs doesn't do

No synthetic answers

Qualtrics also sells synthetic panels, answers predicted by its own AI model. SampleLabs only sends real people.
No quotas you set yourself

Qualtrics has you set quotas when you order. On SampleLabs you filter the audience, and our Agency team plans quotas for bigger projects.
No interview panels

Qualtrics also recruits small paid panels for interviews and screen-sharing tasks. SampleLabs runs surveys only.

Moving your Qualtrics study to SampleLabs

Set your size

Pick how many responses you need and how long your survey is. The price shows straight away, in euros, dollars or pounds.
Choose your audience and pay

Filter by country, profession, demographics and more, then pay by card. No account or sales call needed.
Add your survey

Link to a survey you built in Qualtrics or any other tool and add the completion code, or build it in SampleLabs. We launch it and the responses come in.

Questions people ask

How much do Qualtrics panels cost?

Qualtrics doesn't publish panel prices. Inside your account, the cost shows once you set the audience, survey length, share of people who qualify and quotas. Orders up to $15,000 can be bought online; bigger ones go through your Qualtrics account executive.

Do I need a Qualtrics account to buy a panel?

Yes. Qualtrics panels are bought from the Distributions tab of a survey project in Qualtrics. On SampleLabs you see the price and pay without an account.

How many responses can I buy on a Qualtrics panel?

Qualtrics says 50 to 10,000 responses per panel, for surveys of 1 to 29 minutes, collected over 1 to 20 days. Smaller test panels are possible, but under 50 responses Qualtrics doesn't enforce quotas or replace poor responses.

What happens to poor responses on a Qualtrics panel?

Qualtrics lets you send back up to 25% of a panel's responses as low quality, and tries to replace them or refunds them. This isn't possible on panels under 50 responses or once a panel has closed.

What is the best alternative to Qualtrics panels?

It depends on the study. SurveyMonkey Audience suits teams already in SurveyMonkey, Pollfish suits consumer surveys with quotas and add-on methods, and CloudResearch Connect suits academic studies in English-speaking countries. SampleLabs suits teams who want to see the price straight away and pay by card.

Can I keep my Qualtrics survey and use another panel?

Yes. On SampleLabs you link to your Qualtrics survey and add the completion code people see at the end, or build the survey in SampleLabs.

How does SampleLabs check for bots and AI answers?

Rushed answers are rejected before they count. Surveys built in SampleLabs are also checked by Protect for bots and AI-written answers, and the page on how we check for AI explains each check.

How fast are responses on SampleLabs?

Responses from the audience you pick arrive within 48 hours. Responses from 18 to 29 year olds arrive within 1 to 4 days.

Where these facts come from

Every fact about another company on this page comes from these pages. Prices and products change, so check the date. Spotted something out of date? Email [email protected] and we'll fix it.