For retail and e-commerce

Know why shoppers pick you, or walk past.

How people shop, compare and choose, in store and online. We find the shoppers you need by habit and country, run the survey, and check every answer before it shapes a decision.

  • Shoppers by habit, category and country
  • Packaging, price and product tests
  • Every answer checked for bots and AI

Based on your input we would advise to have a short call with one of our researchers to make sure:

  1. (1)The project is feasible.
  2. (2)You avoid common fieldwork mistakes.
  3. (3)We can tailor the quote to your budget and targeting.

Small decisions can have a big impact later.

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Your study is with us

Book a call with one of our researchers

Choose a time to go through your sample, data quality and fieldwork plan. No obligation.

Can't find a suitable time? Continue without booking and we'll follow up by email.

Your study is with us

Thank you. A senior researcher will look at it and get back to you by email.

Our agency services start at €1,500

Just add your requirements and receive the responses directly.

Buy responses directly

Free call with a senior researcher. Need fewer than 2,000 responses? Buy them directly on Recruit.

Companies and universities that have run research with our team

  • PwC
  • Procter & Gamble
  • Yale University
  • University of Amsterdam
  • University of Cambridge
  • University of Cologne
  • University of Oxford
  • Mercedes-Benz
  • UC Berkeley
  • Massachusetts Institute of Technology

Studies we run for retail and e-commerce.

  • Packaging and shelf tests

    Which design gets noticed, and which gets bought.

  • Price checks

    What shoppers expect to pay, and when they'd go elsewhere.

  • New product ideas

    Which ones are worth a place on the shelf or the site.

  • Why shoppers leave

    What makes people abandon a basket or switch store.

Not quite you? See every team we work with.

How a managed project works.

  1. Tell us about the study

    Two minutes: who you need, how many, and by when.

  2. A call with a senior researcher

    Someone with 15+ years in academic and market research checks the study is doable and points out what's likely to break before you spend anything.

  3. A plan and a fixed quote

    Sample, quotas, countries, timeline and price, in writing. You decide from there.

  4. Your survey, ready for fieldwork

    Bring your own survey tool, or build it with us in SampleLabs. We review the length, the screening questions and the logic.

  5. Recruitment and fieldwork

    1,000 to 5,000 responses a week, depending on how specific the audience is.

  6. Every answer checked, clean data delivered

    Each response is checked for speeding, straight-lining, bots and AI-written answers. You see what we removed and why, and you only pay for attentive, complete responses. Analysis and a write-up are an optional add-on.

Trusted with studies that matter.

A few of the projects our team has run.

PowerToFly

SurveySwap is a real life saver! Our project with P&G would have went down the drain if it wasn’t for the expertise and guidance of the SurveySwap team.

Lauren Hagerty Senior Director of Marketing & Community, PowerToFly
  • Flo Health

    Flo Health

    Specialist audiences

    Hired us to find women with specific ailments to help improve their app.

  • PowerToFly

    PowerToFly

    Global employer branding

    Hired us for data collection and quality assurance on their global employer branding studies.

  • Gallagher

    Gallagher

    Research planning

    Hired us to analyse their study and build a research plan.

  • Skintone & MeasureLabs Skintone & MeasureLabs

    Skintone & MeasureLabs

    AI model research

    Hired us to help improve the accuracy of their AI models for detecting skin cancer.

  • Harvard

    Harvard

    Academic research

    Hired us to collect census-representative samples across multiple countries for academic research.

Questions buyers ask.

Can you reach shoppers of a specific store or category?
Yes. Screening questions at the start find people who buy the category, or shop at the store, in the countries you need.
Can we test in several countries at once?
Yes. One survey, run in every market, with one point of contact.
What does a fully managed survey project include?
A senior researcher reviews your study first. Then we plan the sample, recruit, run fieldwork, check every answer and deliver clean data. Analysis and reporting are optional.
How much does a managed survey project cost?
Most projects start around €3,000 for 2,000 or more responses. The price depends on the audience, the survey length and the deadline. You get a fixed quote after the call, and you only pay for attentive, complete responses.
How fast can you collect survey responses?
1,000 to 5,000 responses a week, depending on how specific the audience is. Put your deadline on the form and we'll tell you on the call whether it's realistic.
Can you reach niche or B2B audiences?
Yes: specific jobs and industries, people with specific health conditions, or representative samples with quotas. If an audience can't be reached in your time frame, we say so before you pay anything.
Which countries can you recruit in?
More than 130 countries, in one project or across several.
Can I use my own survey tool?
Yes. Keep the tool you already use, or build the survey in SampleLabs and we'll set it up with you.
How do you keep bots and AI-written answers out?
Every response goes through Protect's checks for bots, duplicates, rushing and AI-written text before it counts. We show you what we removed and why.
What if I need fewer than 2,000 responses?
Use Recruit: pick the size and the audience and pay online, with no call needed.
Who is behind SampleLabs?
The team behind SurveySwap, used by more than 25,000 companies and 3,000 universities to collect responses.

Agency

Hand over the whole study.

Two minutes to tell us about it, then a call with a senior researcher and a fixed price.

Check feasibility